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PepsiCo CEO Indra Nooyi and tennis champion and philanthropist Vijay Amritraj will headline Chetna’s 10th annual fundraising gala to be held April 25 at the InterContinental Hotel in Addison, Texas. For the past decade, Chetna has been empowering South Asian victims of domestic violence by bringing them to safety, helping them rebuild their lives, and putting an end to their cycle of violence. Ann Mukherjee, PepsiCo’s president of Global Snacks, will emcee the gala.
“South Asians have a tendency to turn a blind eye to controversial issues that affect our community as a whole,” said Chetna co-founder Anu Agarwal said in a press release. “When such prolific and outspoken figures stand behind our cause and show their support, it sheds a whole new light on domestic violence. It somehow makes it acceptable to address the epidemic and celebrate the strides we have made in the last decade to provide services to the hundreds of Dallas-Fort Worth women and children who have been suffering,” she said.
Last year, Chetna, which means “consciousness” in Sanskrit, provided life-saving resources to more than 200 women and children trying to escape their abusive relationships. The non-profit organization’s services to the community include a confidential helpline, peer support, emergency shelter and transitional housing, legal and counseling referrals, community outreach, financial assistance such as interest-free loans and rental assistance, advocacy and employment assistance.
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